History and Facts about Popcorn

One of the primary elements taught in marketing classes is your must know the product you are selling. With this in mind I thought I would share some items about popcorn. Popcorn has been around for thousands of years.  Ears of popcorn were found in the Bat Cave of New Mexico dating over 5,600 years … Continue reading History and Facts about Popcorn

We Have Always Done It This Way

When it comes to popcorn sales, one of the most difficult things to overcome is changing your mental image of what is possible.   Most Units plan programs, create unit budgets, and raise money ‘the same way they have always done it’. They limit themselves to what else is possible.  Do not get me wrong.  It … Continue reading We Have Always Done It This Way